This world is spinning wildly out of control- and that is nothing new. Action, reaction, cause and effect, no guiding light influences the course of humankind, no external force shunts and harries our path. Those which we would bestow with power are but figments of our collective imagination, not real at all, or entirely real, in that we exist in a world of imagination. Nations, religions, economies, gods, devils, celebrities, politicians, none more real than the next, and each exerting more control over humanity than the humans themselves. Imagined constructs, hallucinations maintained collectively by millions, billions of people, to excuse them from thinking.

What the Catholic church has been, capitalist business is now. The over-reaching standard of what should be, below every fundamental of life that our modernity relies upon is underscored by the illusion of motivation generated by a system imagined into reality. Cyclical, collossal, it gyrates perpetually- inherant to its being is consumption, assimilation of what is useful, annihilation of what is not, through sheer ignorance, blindness, refusal to acknowledge that anything outside its own purview even exists. Sociopathic non-entities control our lives. A corporation would murder its kindred and eat our children, and think nothing of the act. Heinous acts of destruction are its bylaws, its fundamentals, and they are nothing but chimerae. There is no thing that is Coca-Cola. No body that is Microsoft. No block of stone or chunk of flesh or pool of water that is Time Warner. These things are fabricated. We are told they are there, like God, and we accept this as true. We must, because there simply is no option.

I have no sympathy for a business. I would not cry to watch one die, I could not! It was never alive in the first place, and cannot die- just the humans fervantly worshipping their deity wavering, cracking, running out of sacrifices to maintain their demonic overlord until it is wiped out by another more steadfast, resourceful group of zealots. The name disappears, to be replaced in name by another name. Nothing changes but the name. The devotion is the same, the delusion.

They are parasites, these corporations. We have breathed life into them, and they suck the life out of us. They rip out of us the flicker of humanity, stripping us of our basic peculiarity that makes us human: creation. Business does not create, it revolves. An ouroboros sucking its own tail down its throat in an insane circle which will never cease, only grow thicker, hungrier, more impossible to escape. To abscond is to shatter the being, to starve it of itself, and watch it dissolve. So they blind us, shroud our heads in layer upon layer of delusional advertising, stuffing every channel of perception with garbage, noise to keep anything else from penetrating. Like strapping a star to each eye to distract them from anything else, everything else. So innundated with this deluge of undiluted filth, our conditioned, our crippled minds are not allowed a moment’s respite. The process of reception robs our faculties for creation, even interpretation is not allowed. Everything is as it is presented, we must believe everything we are told, we must swallow the smut and faeces that is fed to us, for that is all these things can produce. They sit on our faces and shit in our eyes, and tell us its two for fucking one today only. Today only! Buy now! Believe it, buy it, forget tomorrow so we can say it all again! Buy ever more, work ever more to produce more of what you can’t use to make money to buy more of what you don’t need so they can put ever shinier ever faster ever more useful bullshit on the shelves in the aisles on the screen in the air. Everywhere. And whatever you do, don’t stop to think about it.

Just buy.

Just need. Not want, need. We aren’t responsible for our needs, no one is. Need must be filled. Need must not be denied. Need must not be examined. Need is want we don’t want to admit to. Humans do not need, cannot need, that is what makes us human. People want. Animals need. To live only with what we need is animal. But where is the limit? This superflux grows top heavy. The boundary to absurdity draws ever closer, and the structure will inevitably fall. As a tower, with a hundred floors, each collapsing downwards into the next gathers weight, momentum building to bring down the next floor with even greater force must eventually run out of floors- the whole thing will eventually hit the ground and destroy itself.

The system devours itself. Already the consumer, the individual is the minor role. Businesses feed on each other- whoring their own bodies to keep themselves alive. One business advertising another on its own skin, its flesh rent in twain by the tattooists needle. Drilling new channels into our consciousness by inventing new technologies, to fill with even more filthy demon-spun lies. The simple individual is already long stretched beyond his means, credit and debt extend his ability into the abstract, the imagined, and his only escape is death (which is a hard time for any family. Have you thought about the financial future of your family after you die? You should be. For only three dollars a week you can secure their future…). Life is no longer affordable, as it has been defined by this neurosis. The house the car the phone the computer the television the boat the investment property the stock portfolio the Swedish furniture the German electronics is all designed to be unaffordable. The price has nothing to do with the value. The price is always always, just over what is affordable. And you always need it. That is the fundamental. That is the doctrine. The mantra. You need this.

Lies.

No one needs a thing. Everyone wants everything. The one thing, if it can be called that, which no one wants is to think. Time, perhaps. Peace. Anyone who wants that would have it, as I do. Stubbornly, steadfastly refuse to need everything all the time. Think. I dare you.

Take a step back and watch the millions throw away their self-control like those who step into the carnival ride, spinning ever faster, an insane revolution that crushes each one of them against the walls of their prison. Their system, their diety, is their co-operative hallucination, spread like a virus through every orifice of our bodies, corrupting every cell and mutating like a cancer. Watch as they destroy themselves with the routine, the revolution, the centripitol forces squeezing the life from their bodies. Inescapable routine. Today to pay for yesterday. Spend what you do not have in order to gain what will kill you. Inescapable while you need it. While you believe in it.

What happens when the ride hits terminal velocity? How fast does it have to go before your bones are liquid? Before you flesh becomes energy, atomic? Will I be able to survive the implosion? I smell the catastrophe on the wind, and only hope I am still alive, still awake, when it happens.